FMCG market has always been closely connected to its consumers and their diverse choices; hence, a long-term shift in consumers’ habits and choices is bound to have a definite impact. The new-age consumers have become sustainability advocates to protect the environment and their purchases are prime examples of their careful consideration of making eco-friendly choices in every sphere of their lives. Sustainability has become the top priority for brands and consumers. No wonder the FMCG sector, responsible for over one-third of all greenhouse gas emissions, is evolving rapidly to include sustainable practices in its procedures and let the consumer know of the change.
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Founded 15 years ago to eliminate extreme poverty among pastoralist women in Kenya, BOMA has since transformed the lives of more than 450,000 participants in multiple countries and is on a growth trajectory to lift 3 million people out of extreme poverty by 2027.
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GREEN Olympiad Secretariat welcomes you to GREEN Quiz Section! Through this section, the Secretariat aims to reach out to student readers to avail an opportunity to prepare for GREEN Olympiad examination scheduled for October/November 2022.

A sari is a popular women’s garment from the Indian subcontinent. In this article, Ram Ramprasad discusses some innovative ideas to make sari sustainable. While sari’s growth in the Indian market is significant, it does present an opportunity for entrepreneurs to design a sari that uses fewer resources without compromising fashion, taste, style, appeal, or aesthetics.