The Amex Trendex report revealed that Indians are becoming more conscious of making eco-friendly lifestyle choices enabling a positive impact on the planet. Around 95 per cent of surveyed Indians have become more focused on a variety of sustainability topics with recycling, renewable energy, and climate action gaining the most interest, and they made changes in their everyday life to reduce their carbon footprint last year.  For 96 per cent of surveyed Indians, one of their goals in 2022 is making more sustainable behaviour choices with purchases of clothing, food, tech, and travel.

About 90 per cent of the total surveyed Indians are apprising themselves about carbon offsetting and around 91 per cent knew about carbon removal. In addition to this, about 92 per cent of Indian adults have a good understanding of their personal carbon footprint and 87 per cent of Indian adults are more likely to purchase environment-friendly products now than before the pandemic.

“The findings of our Trendex research clearly show that Indian consumers are becoming more self-aware and are making more informed decisions to conserve the environment, which is especially true for GenZers and Millennials”, said Vibha Bajaj, Vice President, Corporate Affairs, Asia, American Express. She further added, “At American Express India, we have been driving sustainability initiatives along with multiple partners for increasing the green cover, improving the air quality, and raising awareness amongst the community in urban spaces. Through volunteering programmes, our colleagues have also been supporting both country-specific and global green initiatives.”

Ninety-eight per cent of surveyed Indians wish companies would make it easier for them to reduce their carbon footprint. Ninety-seven per cent surveyed Indians would be more loyal to a company/brand that works to address environmental issues and they also wish companies would educate them on ways to reduce their carbon footprint when they shop with them. About 97 per cent of respondents would like to shop more with a company that takes action to reduce the impact of climate change and they are more likely to trust brands who work to address environmental issues.

Forty-five per cent of Indian GenZers/millennials share that having a greater understanding of the environmental benefits would motivate them to purchase sustainable products more in the future. 

Survey Methodology

This Morning Consult poll was conducted between March 8–13, 2022 among a national sample of 1998 in the US; 1000 in Japan, Australia, India, the UK; and 999 travellers in Mexico and Canada who have a household income of at least $70K and defined as adults who typically travel by air at least once a year. This study has an overall sample of 7996 global adults.#