Mahabaleshwar, in the state of Maharashtra, is India’s strawberry capital. The district is home to just over 10,000 people but produces 85 per cent of India’s strawberries—close to 20,000 tonnes of the fruit are harvested every year.

Here and across India, many poorer farmers lack efficient, affordable cold storage for the food they grow. Earlier this year, when dramatic lockdown restrictions closed markets and limited consumer spending, these marginalized farmers faced disaster. Local tourism and demand for ice cream—both of which create opportunities for strawberry farmers—were also badly hit.

Across Mahabaleshwar, farmers faced a loss of around $2.7 million as they were unable to preserve and sell their produce in the domestic market, or export it. But the arrival of three portable solar-powered cold rooms has allowed even small-scale farmers in the district to meet demand in the huge cities of Mumbai and Pune—as well as the further afield markets of Bengaluru, Kochi, and Chennai. Farmers are able to rent small amounts of space in the cold rooms—the perfect solution for those with few savings to invest in large-scale storage.

The cold rooms are the creation of agritech start-up Ecozen, who are now working with 100 farmers in the region. The Pune-based company has also launched an Eco Connect strawberry collection centre in the village of Bhillar, extending the cold chain that puts money in the pockets of strawberry farmers. Digital technology helps Ecozen and their customers ensure strawberries are kept in the best possible condition.

Ecozen’s arrival proved crucial when most commercial buyers, without the means to manage strawberries for transportation over long distances, withdrew from the area in late February this year. With many tonnes of the fruit still to be sold, Ecozen continued their support to farmers until late March.

Strawberry Farmer Amar Chowdhary said: “Now we don’t depend on the Mumbai market. That keeps going up and down, whereas Ecozen ensures the price of strawberries at the time of delivery. I have gained at least `20 per kilogramme this season. Our strawberries were sent to Bangalore by Ecozen. In the next season, we want to work with them to sell to distant markets such as Chennai and Kochi.”

Ecozen intends to increase its work with Mahabaleshwar’s strawberry farmers ahead of the next harvesting season in November. Ecozen CEO and co-founder Devendra Gupta said: “We are delighted to support strawberry farmers at such a critical time. Across India and beyond, lack of cold chain is a big barrier to rural development. As climate change pushes temperatures higher, the problem will only get worse. Our technology brings security and new opportunities to producers and growers of all kinds.”

In November, Ecozen received a grant of $100,000 from the Fair Cooling Fund. This initiative from climate solutions charity Ashden, backed by K-CEP, is widening access to affordable, sustainable cooling among those most at risk from extreme heat.

About Ecozen 

Ecozen enables a farm-to-fork value chain for perishables through cutting-edge technology. It has deployed more than 250 of its cold storage units across India, and connects growers and buyers through its Eco Connect online market place. It is part of the Fair Cooling Fund, led by climate solutions charity Ashden. In the present global warming scenario, many millions of farmers without access to cold storage face an uncertain future. Locked out of the supply chains that can guarantee a secure income, one bad season can spell disaster.

Ecozen offers portable solar-powered cold storage rooms—powered by cutting-edge digital technology—that keep produce fresh, boosting sales and prices. Now, through the Fair Cooling Fund, India’s Ecozen is piloting a smaller version of its Ecofrost storage unit. This will bring cooling within reach of more low-income farmers in remote areas.

But new technology alone will not create stable, resilient futures. Ecozen is also offering farmers affordable finance and connecting them with buyers and supply chains. Through a package of products and services, it aims to work in partnership with marginalized rural communities.  

Ashden works with climate innovators worldwide. It launched the Fair Cooling Fund with K-CEP and ClimateWorks Foundation, an ambitious project scaling up the impact of frontline fair cooling solutions. In 2020 and 2021, the Fair Cooling Fund is helping seven organizations from the worlds of business and academia co-develop new initiatives that will widen access to cooling, and giving them grants to turn their plans into reality. Their work stretches across Asia, Africa, and Latin America. They are united by an ambition to deliver powerful social impact and address inequality. #

Source: https://ashden.org/